Netflix, the undisputed king of streaming, is increasingly relying on artificial intelligence (AI) to enhance user experience and optimize its content strategy. But is Netflix employing AI effectively? AI currently powers its recommendation engine, which, while impressive, sometimes feels more like a suggestion roulette. Beyond recommendations, AI's potential in optimizing content production, predicting trending topics, and even creating personalized narratives is immense. However, Netflix must tread carefully. Over-reliance on algorithmic suggestions risks creating an echo chamber and limiting exposure to diverse content. The challenge for Netflix lies in balancing AI-driven efficiency with the human touch, ensuring that personalization doesn't stifle creativity and discovery. Only time will tell whether Netflix's current AI strategy will lead to long-term success or whether it needs a course correction.